GWM Cannon Alpha vs Deepal S07

The GWM Cannon Alpha starts from $52,990 before on-road costs, while the Deepal S07 opens at $53,900. That makes the GWM Cannon Alpha the more affordable entry point by $910.

Once you factor in stamp duty, registration, CTP insurance, and dealer delivery, expect to add roughly 8-12% on top of the RRP depending on your state. That puts estimated driveaway prices in the ballpark of $58,289 and $59,290 respectively.

The Deepal S07 qualifies for FBT exemption as an electric vehicle, which can dramatically reduce the effective cost for novated lease buyers. The GWM Cannon Alpha, as a petrol model, does not qualify.

Both the GWM Cannon Alpha and Deepal S07 hold a 5-star ANCAP safety rating. Adult occupant protection scored 84% for the GWM Cannon Alpha and 95% for the Deepal S07.

Where the two diverge is in active safety technology. The Deepal S07 packs more ADAS features with 7 out of 10 key systems fitted, compared to 6 in the GWM Cannon Alpha.

Both include the essentials: autonomous emergency braking, lane keep assist, adaptive cruise control, a reversing camera. Airbag count is 6 in the GWM Cannon Alpha and 7 in the Deepal S07. The Deepal S07 adds a 360-degree camera that the GWM Cannon Alpha misses.

The GWM Cannon Alpha features a 12.3-inch touchscreen, while the Deepal S07 gets a 15.6-inch display. Apple CarPlay and Android Auto are standard across both.

The Deepal S07 counters with heated front seats, Sony audio and ambient lighting that the GWM Cannon Alpha does not offer. Which feature set matters more depends on your daily routine and priorities.

The GWM Cannon Alpha uses a 2.4L 4-cylinder Turbo Diesel producing 135kW and 480Nm of torque, sent through a 9-speed automatic to a 4WD layout. It covers the 0-100km/h sprint in 10.5 seconds.

The Deepal S07 responds with a Electric making 160kW and 320Nm, paired to a automatic driving the rear wheels. It gets to 100km/h in 7.9 seconds.

The Deepal S07 has the clear power advantage at 160kW vs 135kW. In the real-world sprint, the Deepal S07 is 2.6s quicker. For most buyers, the way each car feels day-to-day matters more than outright acceleration.

The GWM Cannon Alpha measures 5,445mm long on a 3,350mm wheelbase, 695mm longer than the Deepal S07 at 4,750mm (2,900mm wheelbase). The longer wheelbase on the GWM Cannon Alpha generally means more rear legroom.

For towing, the GWM Cannon Alpha leads with a 3,500kg braked capacity vs 1,500kg. That 2,000kg difference matters if you regularly hitch up.

Running cost data is not yet available for both models. We will update when figures are confirmed.

Warranty: 7 years / 999,999km (GWM Cannon Alpha) vs 7 years / 160,000km (Deepal S07). Both match on warranty length.