Deepal S07 vs GWM Cannon Alpha
A detailed look at how two of Australia's most popular cars compare on price, running costs, safety, and everyday livability.
Specifications and pricing correct at time of publishing. Prices are RRP before on-road costs unless stated otherwise. Always confirm with the manufacturer or dealer before purchasing.
Price Breakdown
The Deepal S07 starts from $53,900 before on-road costs, while the GWM Cannon Alpha opens at $52,990. That makes the GWM Cannon Alpha the more affordable entry point by $910.
Once you factor in stamp duty, registration, CTP insurance, and dealer delivery, expect to add roughly 8-12% on top of the RRP depending on your state. That puts estimated driveaway prices in the ballpark of $59,290 and $58,289 respectively.
The Deepal S07 qualifies for FBT exemption as an electric vehicle, which can dramatically reduce the effective cost for novated lease buyers. The GWM Cannon Alpha, as a petrol model, does not qualify.
Safety Rundown
Both the Deepal S07 and GWM Cannon Alpha hold a 5-star ANCAP safety rating. Adult occupant protection scored 95% for the Deepal S07 and 84% for the GWM Cannon Alpha.
Where the two diverge is in active safety technology. The Deepal S07 packs more ADAS features with 7 out of 10 key systems fitted, compared to 6 in the GWM Cannon Alpha.
Both include the essentials: autonomous emergency braking, lane keep assist, adaptive cruise control, a reversing camera. Airbag count is 7 in the Deepal S07 and 6 in the GWM Cannon Alpha. The Deepal S07 adds a 360-degree camera that the GWM Cannon Alpha misses.
Feature Showdown
The Deepal S07 features a 15.6-inch touchscreen, while the GWM Cannon Alpha gets a 12.3-inch display. Apple CarPlay and Android Auto are standard across both.
The Deepal S07 stands out with head-up display, wireless charging, heated front seats, V2L, Sony audio and ambient lighting that you will not find on the GWM Cannon Alpha. Which feature set matters more depends on your daily routine and priorities.
Drivetrain
The Deepal S07 uses a Electric producing 160kW and 320Nm of torque, sent through a automatic to a RWD layout. It covers the 0-100km/h sprint in 7.9 seconds.
The GWM Cannon Alpha responds with a 2.4L 4-cylinder Turbo Diesel making 135kW and 480Nm, paired to a 9-speed automatic driving the rear wheels. It gets to 100km/h in 10.5 seconds.
The Deepal S07 has the clear power advantage at 160kW vs 135kW. In the real-world sprint, the Deepal S07 is 2.6s quicker. For most buyers, the way each car feels day-to-day matters more than outright acceleration.
Space & Comfort
The Deepal S07 measures 4,750mm long on a 2,900mm wheelbase, 695mm shorter than the GWM Cannon Alpha at 5,445mm (3,350mm wheelbase). The longer wheelbase on the GWM Cannon Alpha generally means more rear legroom.
0For towing, the GWM Cannon Alpha leads with a 3,500kg braked capacity vs 1,500kg. That 2,000kg difference matters if you regularly hitch up.
Turning Circle
Kerb-to-kerb diameter. Smaller turns easier in tight carparks and U-turns.
11.5m to 13.0m
Based on 11.5m turning circle:
- U-turn on standard street (7m+ wide)
- Standard parking bay
- Tight carparks
- Narrow laneways
Based on 13.0m turning circle:
- U-turn on standard street (7m+ wide)
- Standard parking bay
- Tight carparks
- Narrow laneways
Turning circle ratings
True Cost to Own
Running cost data is not yet available for both models. We will update when figures are confirmed.
Warranty: 7 years / 160,000km (Deepal S07) vs 7 years / 999,999km (GWM Cannon Alpha). Both match on warranty length.
Who Should Buy Which?
Buy the Deepal S07 if: You prioritise performance, or prefer Deepal's approach to design and ownership experience.
Buy the GWM Cannon Alpha if: You want the lower entry price, need stronger towing, or prefer GWM's approach to design and ownership experience.
The Verdict
The Deepal S07 takes 4 of 6 key spec categories. The best pick depends on what you value most. Explore the full specs for each model below.
Common questions
Which is cheapest, Deepal S07 and GWM Cannon Alpha?
The GWM Cannon Alpha is the cheapest at $52,990 before on-road costs. That undercuts the Deepal S07 by $910.
Which is the most fuel-efficient?
The GWM Cannon Alpha uses the least fuel at 8.9L/100km on the combined cycle.
Which is safest?
They are evenly matched — Deepal S07 and GWM Cannon Alpha all hold a 5-star ANCAP rating. Compare the active-safety features above to separate them.
Which has the most boot space?
The Deepal S07 has the largest boot at 445L.
Which can tow the most?
The GWM Cannon Alpha has the highest braked towing capacity at 3,500kg.
Which is the most powerful?
The Deepal S07 makes the most power at 160kW. The Deepal S07 is quickest to 100km/h in 7.9s.
Disclaimer: All information in this comparison was believed to be correct at the time of publishing (20 April 2026). Prices are manufacturer recommended retail prices (RRP) and may vary by state, dealer, and options. Driveaway costs include estimated on-road costs for Victoria. Fuel economy figures are WLTP/ADR combined cycle. Specifications can change without notice. Always verify with the manufacturer before making a purchase decision. CarSorted does not accept payment for recommendations.
Auto-generated from CarSorted's specification data · 20 April 2026
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