BMW 7 Series vs Mercedes-Benz EQE
A detailed look at how two of Australia's most popular Sedans compare on price, running costs, safety, and everyday livability.
Specifications and pricing correct at time of publishing. Prices are RRP before on-road costs unless stated otherwise. Always confirm with the manufacturer or dealer before purchasing.
Price Breakdown
The BMW 7 Series starts from $279,900 before on-road costs, while the Mercedes-Benz EQE opens at $149,900. That makes the Mercedes-Benz EQE the more affordable entry point by $130,000.
Once you factor in stamp duty, registration, CTP insurance, and dealer delivery, expect to add roughly 8-12% on top of the RRP depending on your state. That puts estimated driveaway prices in the ballpark of $307,890 and $164,890 respectively.
The Mercedes-Benz EQE qualifies for FBT exemption as an electric vehicle, which can dramatically reduce the effective cost for novated lease buyers. The BMW 7 Series, as a petrol model, does not qualify.
Safety Rundown
Both the BMW 7 Series and Mercedes-Benz EQE hold a 5-star ANCAP safety rating.
Where the two diverge is in active safety technology. The BMW 7 Series packs more ADAS features with 8 out of 10 key systems fitted, compared to 7 in the Mercedes-Benz EQE.
Both include the essentials: autonomous emergency braking, lane keep assist, adaptive cruise control, a reversing camera. Airbag count is 8 in the BMW 7 Series and 9 in the Mercedes-Benz EQE.
Feature Showdown
The BMW 7 Series features a 14.9-inch touchscreen, while the Mercedes-Benz EQE gets a 12.8-inch display. Apple CarPlay and Android Auto are standard across both.
The BMW 7 Series stands out with ventilated seats and Bowers & Wilkins audio that you will not find on the Mercedes-Benz EQE. The Mercedes-Benz EQE counters with Burmester audio. Which feature set matters more depends on your daily routine and priorities.
Drivetrain
The BMW 7 Series uses a Petrol producing 280kW and 520Nm of torque, sent through a auto to a AWD layout. It covers the 0-100km/h sprint in 4.9 seconds.
The Mercedes-Benz EQE responds with a Electric making 215kW and 565Nm, paired to a automatic driving the rear wheels. It gets to 100km/h in 6.4 seconds.
The BMW 7 Series has the clear power advantage at 280kW vs 215kW. In the real-world sprint, the BMW 7 Series is 1.5s quicker. For most buyers, the way each car feels day-to-day matters more than outright acceleration.
Space & Comfort
The BMW 7 Series measures 5,391mm long on a 3,215mm wheelbase, 445mm longer than the Mercedes-Benz EQE at 4,946mm (3,120mm wheelbase). The longer wheelbase on the BMW 7 Series generally means more rear legroom.
Boot space is 500L in the BMW 7 Series and 430L in the Mercedes-Benz EQE, giving the BMW 7 Series a 70L advantage.
For towing, the Mercedes-Benz EQE leads with a 2,000kg braked capacity vs 2,000kg. That 0kg difference matters if you regularly hitch up.
Turning Circle
Kerb-to-kerb diameter. Smaller turns easier in tight carparks and U-turns.
11.8m to 12.5m
Based on 12.5m turning circle:
- U-turn on standard street (7m+ wide)
- Standard parking bay
- Tight carparks
- Narrow laneways
Based on 11.8m turning circle:
- U-turn on standard street (7m+ wide)
- Standard parking bay
- Tight carparks
- Narrow laneways
Turning circle ratings
True Cost to Own
Running cost data is not yet available for both models. We will update when figures are confirmed.
Warranty: 5 years / 999,999km (BMW 7 Series) vs 5 years / 999,999km (Mercedes-Benz EQE). Both match on warranty length.
Who Should Buy Which?
Buy the BMW 7 Series if: You prioritise performance, need more boot space, or prefer BMW's approach to design and ownership experience.
Buy the Mercedes-Benz EQE if: You want the lower entry price, or prefer Mercedes-Benz's approach to design and ownership experience.
The Verdict
The BMW 7 Series takes 3 of 4 key spec categories. If boot space matters, the BMW 7 Series has a clear edge. The best pick depends on what you value most. Explore the full specs for each model below.
Disclaimer: All information in this comparison was believed to be correct at the time of publishing (20 April 2026). Prices are manufacturer recommended retail prices (RRP) and may vary by state, dealer, and options. Driveaway costs include estimated on-road costs for Victoria. Fuel economy figures are WLTP/ADR combined cycle. Specifications can change without notice. Always verify with the manufacturer before making a purchase decision. CarSorted does not accept payment for recommendations.
Published by CarSorted Editorial Team · 20 April 2026
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