BMW 7 Series vs Proton Persona
A detailed look at how two of Australia's most popular Sedans compare on price, running costs, safety, and everyday livability.
Specifications and pricing correct at time of publishing. Prices are RRP before on-road costs unless stated otherwise. Always confirm with the manufacturer or dealer before purchasing.
Data checked: specs 28 Aug 2026, price 24 Jun 2026
Driver assistance, as the maker lists it
Swipe across. Tap a feature to see what it does and each car's source.
StandardOptional: printed price, +pack or NCO (no-cost)No, not offeredNo dataCounts beside each car use the same colours; ? is no option data.
From each manufacturer's Australian equipment list. No data means that car's document does not say. The drawings are our own illustrations of how each kind of system works.
$279,900RRP
- with the Proton Persona's standard kit: $279,900 (nothing to add)
No price
- no option data for this car
Printed option prices only. A pack is counted once and makes the figure a floor when it carries no printed price. Nothing is inferred from the other car.
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Price Breakdown
Pricing for one or both models is yet to be confirmed for the Australian market. We will update this comparison when official RRPs are announced.
Safety Rundown
ANCAP safety ratings have not been published for both models yet. We will update this section when crash test results are available.
Recalls on our record
BMW 7 Series
- REC-006556 · published 6 Mar 2026The air conditioning (A/C) wiring harness may become damaged during routine microfilter (cabin air filter) replacement.Year range on the notice: 2022 - 2025
- REC-006553 · published 4 Mar 2026Due to a manufacturing defect, the Exhaust Gas Recirculation (EGR) cooler may develop an internal coolant leak.Year range on the notice: 2010 - 2022
- REC-006539 · published 17 Feb 2026Due to a manufacturing defect, the starter motor solenoid switch can experience increased wear that could cause an internal short circuit.Year range on the notice: 2020 - 2023
- 7 more on the model page.
Proton Persona
None open on our record
A recall covers the builds its notice lists, not every car of a model. Check your VIN at vehiclerecalls.gov.au.
Feature Showdown
Both come with modern infotainment systems.
The BMW 7 Series stands out with wireless Apple CarPlay/Android Auto, head-up display, wireless charging, panoramic roof, heated front seats, ventilated seats, power tailgate, Harman Kardon audio and ambient lighting — features our data doesn't list for the Proton Persona. Which feature set matters more depends on your daily routine and priorities.
Interior trim differs: the BMW 7 Series gets vernasca leather upholstery while the Proton Persona offers leather.
Drivetrain
The BMW 7 Series uses a Petrol producing 280kW and 540Nm of torque, sent through a auto to a RWD layout. It covers the 0-100km/h sprint in 5.4 seconds.
The Proton Persona responds with a Petrol making 82kW and 148Nm, paired to a 4 speed automatic driving the front wheels. It gets to 100km/h in 13.9 seconds.
The BMW 7 Series has the clear power advantage at 280kW vs 82kW. In the 0-100 sprint (manufacturer-claimed), the BMW 7 Series is 8.5s quicker. For most buyers, the way each car feels day-to-day matters more than outright acceleration.
Space & Comfort
The BMW 7 Series measures 5,391mm long on a 3,215mm wheelbase, 914mm longer than the Proton Persona at 4,477mm (2,600mm wheelbase). The longer wheelbase on the BMW 7 Series generally means more rear legroom.
Boot space is 540L in the BMW 7 Series and 430L in the Proton Persona, giving the BMW 7 Series a 110L advantage.
Turning Circle
Kerb-to-kerb diameter. Smaller turns easier in tight carparks and U-turns.
5.4m to 12.5m
Based on 12.5m turning circle:
- U-turn on standard street (7m+ wide)
- Standard parking bay
- Tight carparks
- Narrow laneways
Based on 5.4m turning circle:
- U-turn on standard street (7m+ wide)
- Standard parking bay
- Tight carparks
- Narrow laneways
Turning circle ratings
Compare U-turns side by side
Turning Circle · U-turn compare
kerb-to-kerb, 2 cars1 of 2 clear a 7.0 m street in one sweep
Green cars complete the U-turn; amber need a 3-point turn. Drag the slider to test tighter streets.
Standard widths: AU local streets ~5.5–7 m; main roads ~9–12 m.
True Cost to Own
Based on 15,000km of annual driving, fuel costs roughly $2,252/year for the BMW 7 Series and $1,938/year for the Proton Persona. That is a $314 annual difference in favour of the Proton Persona.
Warranty: 5 years / 999,999km (BMW 7 Series) vs 3 years (Proton Persona). The BMW 7 Series has longer coverage.
Who Should Buy Which?
Buy the BMW 7 Series if: You prioritise performance, need more boot space, value a longer warranty, or prefer BMW's approach to design and ownership experience.
Buy the Proton Persona if: You want lower running costs, or prefer Proton's approach to design and ownership experience.
The Verdict
The CarSorted Score calls this a draw (65 vs 52). The BMW 7 Series and Proton Persona trade blows across the spec sheet, and neither runs away with an outright win. The Proton Persona will save you roughly $314 a year in fuel. If boot space matters, the BMW 7 Series has a clear edge. The BMW 7 Series adds peace of mind with a longer 5-year warranty. The best pick depends on what you value most. Explore the full specs for each model below.
Common questions
Which is cheapest, BMW 7 Series and Proton Persona?
The BMW 7 Series is the cheapest at $279,900 before on-road costs.
Which is the most fuel-efficient?
The Proton Persona uses the least fuel at 6.8L/100km on the combined cycle.
What are the ANCAP safety ratings?
None of BMW 7 Series and Proton Persona carry a published ANCAP rating yet, so there is no crash result to compare. Check back as they are tested.
Which has the most boot space?
The BMW 7 Series has the largest boot at 540L with the seats up.
Which can tow the most?
The BMW 7 Series has the highest braked towing capacity at 2,000kg.
Which has the best warranty?
The BMW 7 Series has the longest warranty at 5 years / Unlimited.
Which is the most powerful?
The BMW 7 Series makes the most power at 280kW. The BMW 7 Series is quickest to 100km/h in 5.4s.
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Disclaimer: All information in this comparison was believed to be correct at the time of publishing (20 April 2026). Prices are manufacturer recommended retail prices (RRP) and may vary by state, dealer, and options. Driveaway costs include estimated on-road costs for Victoria. Fuel economy figures are WLTP/ADR combined cycle. Specifications can change without notice. Always verify with the manufacturer before making a purchase decision. CarSorted does not accept payment for recommendations.
Auto-generated from CarSorted's specification data · 20 April 2026
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