Proton Persona vs BMW 7 Series
A detailed look at how two of Australia's most popular Sedans compare on price, running costs, safety, and everyday livability.
Specifications and pricing correct at time of publishing. Prices are RRP before on-road costs unless stated otherwise. Always confirm with the manufacturer or dealer before purchasing.
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Price Breakdown
Pricing for one or both models is yet to be confirmed for the Australian market. We will update this comparison when official RRPs are announced.
Safety Rundown
ANCAP safety ratings have not been published for both models yet. We will update this section when crash test results are available.
Feature Showdown
Both come with modern infotainment systems.
The BMW 7 Series counters with wireless Apple CarPlay/Android Auto, head-up display, wireless charging, panoramic roof, heated front seats, ventilated seats, power tailgate, Harman Kardon audio and ambient lighting that the Proton Persona does not offer. Which feature set matters more depends on your daily routine and priorities.
Interior trim differs: the Proton Persona gets leather upholstery while the BMW 7 Series offers vernasca leather.
Drivetrain
The Proton Persona uses a Petrol producing 82kW and 148Nm of torque, sent through a 5 speed manual to a FWD layout. It covers the 0-100km/h sprint in 11.5 seconds.
The BMW 7 Series responds with a Petrol making 280kW and 540Nm, paired to a auto driving the rear wheels. It gets to 100km/h in 5.4 seconds.
The BMW 7 Series has the clear power advantage at 280kW vs 82kW. In the real-world sprint, the BMW 7 Series is 6.1s quicker. For most buyers, the way each car feels day-to-day matters more than outright acceleration.
Space & Comfort
The Proton Persona measures 4,477mm long on a 2,600mm wheelbase, 914mm shorter than the BMW 7 Series at 5,391mm (3,215mm wheelbase). The longer wheelbase on the BMW 7 Series generally means more rear legroom.
Boot space is 430L in the Proton Persona and 540L in the BMW 7 Series, giving the BMW 7 Series a 110L advantage.
Turning Circle
Kerb-to-kerb diameter. Smaller turns easier in tight carparks and U-turns.
5.4m to 12.5m
Based on 5.4m turning circle:
- U-turn on standard street (7m+ wide)
- Standard parking bay
- Tight carparks
- Narrow laneways
Based on 12.5m turning circle:
- U-turn on standard street (7m+ wide)
- Standard parking bay
- Tight carparks
- Narrow laneways
Turning circle ratings
Compare U-turns side by side
Turning Circle · U-turn compare
kerb-to-kerb, 2 cars1 of 2 clear a 7.0 m street in one sweep
Green cars complete the U-turn; amber need a 3-point turn. Drag the slider to test tighter streets.
Standard widths: AU local streets ~5.5–7 m; main roads ~9–12 m.
True Cost to Own
Based on 15,000km of annual driving, fuel costs roughly $1,881/year for the Proton Persona and $2,252/year for the BMW 7 Series. That is a $371 annual difference in favour of the Proton Persona.
Estimated annual total: $1,881 (Proton Persona) vs $2,252 (BMW 7 Series). The Proton Persona saves you roughly $371 per year in total ownership costs. Use our Fuel Cost Calculator to estimate based on your driving.
Warranty: 3 years (Proton Persona) vs 5 years / 999,999km (BMW 7 Series). The BMW 7 Series has longer coverage.
Who Should Buy Which?
Buy the Proton Persona if: You want lower running costs, or prefer Proton's approach to design and ownership experience.
Buy the BMW 7 Series if: You prioritise performance, need more boot space, value a longer warranty, or prefer BMW's approach to design and ownership experience.
The Verdict
The BMW 7 Series takes 4 of 5 key spec categories. The Proton Persona will save you roughly $371 a year in fuel. If boot space matters, the BMW 7 Series has a clear edge. The BMW 7 Series adds peace of mind with a longer 5-year warranty. The best pick depends on what you value most. Explore the full specs for each model below.
Common questions
Which is cheapest, Proton Persona and BMW 7 Series?
The BMW 7 Series is the cheapest at $279,900 before on-road costs.
Which is the most fuel-efficient?
The Proton Persona uses the least fuel at 6.6L/100km on the combined cycle.
What are the ANCAP safety ratings?
None of Proton Persona and BMW 7 Series carry a published ANCAP rating yet — check back as they are tested.
Which has the most boot space?
The BMW 7 Series has the largest boot at 540L.
Which can tow the most?
The BMW 7 Series has the highest braked towing capacity at 2,000kg.
Which has the best warranty?
The BMW 7 Series has the longest warranty at 5 years / Unlimited.
Which is the most powerful?
The BMW 7 Series makes the most power at 280kW. The BMW 7 Series is quickest to 100km/h in 5.4s.
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Disclaimer: All information in this comparison was believed to be correct at the time of publishing (20 April 2026). Prices are manufacturer recommended retail prices (RRP) and may vary by state, dealer, and options. Driveaway costs include estimated on-road costs for Victoria. Fuel economy figures are WLTP/ADR combined cycle. Specifications can change without notice. Always verify with the manufacturer before making a purchase decision. CarSorted does not accept payment for recommendations.
Auto-generated from CarSorted's specification data · 20 April 2026
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