Chery's Luxeed Brand Is Headed for Australia in 2027: LLounge People Mover Leads, 460kW Stormax SUV Later

Luxeed LLounge second row, overseas model shown, not Australian specification. Image: Luxeed

If you're shopping a big luxury people mover right now, the list is short and mostly Chinese: the Zeekr 009, the XPeng X9, the Denza D9, and the hybrid Lexus LM at the top. Another one is now on the way for 2027. It's the Luxeed LLounge, and on the reported figures it is longer than any of them.

Luxeed is the luxury electrified brand from Chery, and Drive and WhichCar count it as the ninth Chery Group brand set for Australia. The news came from Shawn Xu, whom Drive names as CEO of Luxeed International and Vice President of Chery International, at the brand's global launch in Wuhu, China on 21 October. "In the beginning of next year, we are going to launch in Thailand, Indonesia, Malaysia and Australia as well," he told Drive. "All of the right-hand drive markets, we are going to cover."

Worth being clear about: Xu is an international executive, not a local one. We couldn't find a Chery Australia release or a live Australian Luxeed website on 23 October, so everything Australian below is what Xu said or what an outlet reported, with the name attached.

What Has Been Said About Australia

Xu was frank about volume. "I think we will not expect volume to be too high. It's a luxury brand, but we want to build good branding in Australia," he told Drive. He said existing Chery Group dealers would be welcome to take the brand on, alongside talks with new ones.

The LLounge, and Why the Powertrain Is Still a Question

CarExpert, Drive and WhichCar each report the LLounge as the export version of the Luxeed V9 sold in China, at 5,359mm long and 2,009mm wide, and CarExpert and WhichCar give a 3,250mm wheelbase. WhichCar reports it was engineered for right-hand drive from the start.

In China, Luxeed's own V9 release describes an extended-range setup, where a petrol engine charges the battery rather than driving the wheels, with a 53.4kWh pack, 1,320km of combined range on the Chinese CLTC cycle and 6.8L/100km on WLTC. Don't carry those numbers across yet. Australian outlets describe Luxeed in China as a Chery brand developed with Huawei, and Drive quotes Xu saying "for Luxeed internationally, there is no relation with (Huawei), including the hardware and the software." WhichCar reads that as a reason to doubt the Chinese powertrain arrives unchanged, and Drive says the Australian specification isn't locked in.

What Luxeed has described for its international LLounge is the cabin: two second-row seats that recline to 123 degrees with four-way power leg rests, Nappa leather and massage, 12 acoustic glass panes and a 33-speaker sound system. Underneath sit dual-chamber air suspension, adaptive dampers and rear-wheel steering of up to 7 degrees.

The Stormax: 460kW, Date Unknown

The second Luxeed named for Australia is the Stormax, reported as the Luxeed RX in China. Luxeed's release for the overseas car lists an 800-volt battery-electric system with two motors and all-wheel drive, 460kW and 775Nm, 0-100km/h in under 3.9 seconds and a top speed past 250km/h. CarExpert reports no local arrival date has been set.

If you want that sort of pace today, we list the Zeekr 7X Performance AWD at $72,900 before on-road costs, with 475kW and a 3.8-second claim. Whether the Stormax lands anywhere near that money is anyone's guess until Luxeed prices it.

Where the LLounge Would Sit

On the reported 5,359mm, the LLounge would be 66mm longer than the XPeng X9, the longest people mover we list on sale with a length recorded. A Kia Carnival gives away 204mm to it. We don't list a single range-extender people mover on sale, so if the Chinese powertrain did come here, it would be the first of its kind in our listings.

Here's what the electrified end of the segment costs today, from the prices each maker has published:

Current price on CarSorted: Zeekr 009 AWD $135,900 RRP, as at 24 Jun 2026; XPeng X9 Standard Range FWD $89,900 RRP, as at 4 Oct 2026; BYD M9 Premium $72,990 RRP, as at 4 Oct 2026; Lexus LM 350h Sports Luxury (FWD) $160,888 RRP, as at 24 Jun 2026.

What This Means for Buyers

If you need a big people mover in the next six months, this changes nothing. There's no price, no local powertrain, no warranty and no ANCAP rating, and the timing is a reported quarter, not a month. Put the Zeekr 009, XPeng X9 and BYD M9 side by side in the comparison tool and buy on what's real.

If you're happy to wait until mid-2027 and want a lot of cabin without stepping up to a van, keep an eye on it. A new badge also has no resale history yet, which matters a lot at this price, so run anything you're weighing up through our depreciation calculator before you commit.