GWM Cannon Alpha vs Isuzu D-Max

The GWM Cannon Alpha starts from $52,990 before on-road costs, while the Isuzu D-Max opens at $41,243. That makes the Isuzu D-Max the more affordable entry point by $11,747.

Once you factor in stamp duty, registration, CTP insurance, and dealer delivery, expect to add roughly 8-12% on top of the RRP depending on your state. That puts estimated driveaway prices in the ballpark of $58,289 and $45,367 respectively.

Over 5 years, the running costs favour the Isuzu D-Max by roughly $2,850 in fuel alone.

Both the GWM Cannon Alpha and Isuzu D-Max hold a 5-star ANCAP safety rating. Adult occupant protection scored 84% for the GWM Cannon Alpha and 86% for the Isuzu D-Max.

Where the two diverge is in active safety technology. We can confirm 6 of 10 key ADAS systems on the GWM Cannon Alpha, against 4 on the Isuzu D-Max.

Both include the essentials: autonomous emergency braking, lane keep assist, adaptive cruise control, a reversing camera. Airbag count is 7 in the GWM Cannon Alpha and 8 in the Isuzu D-Max.

The GWM Cannon Alpha features a 12.3-inch touchscreen paired with a 12.3-inch digital dash, while the Isuzu D-Max gets a 8-inch display and 4.2-inch instruments. Apple CarPlay and Android Auto are standard across both.

The GWM Cannon Alpha stands out with power tailgate that you will not find on the Isuzu D-Max. Which feature set matters more depends on your daily routine and priorities.

Interior trim differs: the GWM Cannon Alpha gets synthetic leather upholstery while the Isuzu D-Max offers cloth. Climate control is 2-zone in the GWM Cannon Alpha and 1-zone in the Isuzu D-Max.

The GWM Cannon Alpha uses a 2.4L 4-cylinder Turbo Diesel producing 135kW and 480Nm of torque, sent through a 9-speed automatic to a 4WD layout. It covers the 0-100km/h sprint in 10.5 seconds.

The Isuzu D-Max responds with a Diesel making 120kW and 400Nm, paired to a automatic driving the rear wheels.

The GWM Cannon Alpha has the clear power advantage at 135kW vs 120kW. For most buyers, the way each car feels day-to-day matters more than outright acceleration.

The GWM Cannon Alpha measures 5,445mm long on a 3,350mm wheelbase, 105mm longer than the Isuzu D-Max at 5,340mm (3,125mm wheelbase). The longer wheelbase on the GWM Cannon Alpha generally means more rear legroom.

For towing, the Isuzu D-Max leads with a 3,500kg braked capacity vs 3,500kg. That 0kg difference matters if you regularly hitch up.

Based on 15,000km of annual driving, fuel costs roughly $2,537/year for the GWM Cannon Alpha and $1,967/year for the Isuzu D-Max. That is a $570 annual difference in favour of the Isuzu D-Max.

Estimated annual total: $2,537 (GWM Cannon Alpha) vs $1,967 (Isuzu D-Max). The Isuzu D-Max saves you roughly $570 per year in total ownership costs. Use our Fuel Cost Calculator to estimate based on your driving.

Warranty: 7 years / 999,999km (GWM Cannon Alpha) vs 6 years / 150,000km (Isuzu D-Max). The GWM Cannon Alpha has longer coverage.